About SEO
The SEO Process
Search engine optimization begins with researching targeted keywords related to the website. Once a strategy is developed from the keyword research, the keywords that are selected for optimization are embedded into the webpage. There are many ways that SEO is performed. Professional search engine optimization specialists track search engine ranking methods and modifications to search engine algorithms so that web pages can be optimized accordingly. For detailed information on the SEO process please also review our product packages.
SEO strategies are best implemented during the development of your website. Your website developer should be able to provide search engine optimization or have a relationship with an SEO company that can provide SEO services. SEO is easier to perform during the development of a website. If SEO was not a factor when your website was developed your current site can still be optimized to improve search engine rankings.
While the process of SEO may be confusing to clients, PageRankers professionals are specially trained in the most up to date techniques of search engine optimization and converting resulting website traffic. PageRankers is entirely devoted to search engine optimization services. If you are interested in talking to PageRankers to learn more about SEO and what it can do for your website contact us.
Capital that is spent improperly on internet marketing yields an unfavorable return on investment. PageRankers also specializes in rescuing businesses from failed search engine optimization efforts and traffic conversion techniques.
Basic search engine optimization items:
- HTML Title tags
- Meta description and keyword tags on every page of the website
- Use of keywords; density, proximity, frequency
- Website content
- Website Theme
- Site popularity
- The website URL containing keywords
- The file names in the site containing keywords
- Using Alt tags on images
- Using link popularity strategies
- Website Design
- Portal pages
- Paid Inclusion or the length of time it takes to get listed in search engines
- Analyzing competition
- Avoid things that search engines penalize you for
Meta description tags describe your site's content to a search engine by using keywords. The tag is added to the HTML code of each webpage. Searchers cannot see the Meta description tag when they look at your page.
The Meta keyword tag is a list of keywords. It tells search engines all the keywords that you would like to have your site listed for. Like the Meta description tag it is added to the HTML code of each webpage and searchers cannot see it when they look at your web page.
Your website content is important in rankings. Most search engines rank websites by the quality of their content. Your website should be more than a marketing message, it is an opportunity to relate with and engage your consumer. Good content does this. More importantly, every search engine wants to see the same thing, a web site that is filled with great, useful content. All search engines base their ranking algorithms on this. If your site uses your relevant keywords naturally within simple guidelines you will rank higher in search engine results. If you do not have a lot of useful content in your site or keyword phrases that are used naturally within the text, you do not have all of the essential elements of a good website. Once a website has generated traffic, the design and content on the site must convert the traffic to sales.
Themes: Search engines have begun to rank sites by theme. A website's theme is the common subject matter throughout the site. Search engines algorithms rank websites on their theme to provide searchers with more relevant information. This provides search results that are more relevant to the subject matter searched for. To determine themes website algorithms analyze all website page's titles, meta tags, text, and links.
Site popularity is determined by click popularity and stickiness. Click popularity is the number of clicks a website receives from a search engine. When your website receives more clicks for a particular keyword a search engine determines that your site is more relevant for those keywords and ranks it higher for them in the next search. Stickiness is the amount of time that the searcher stays on your site, the longer the searcher stays the better.
Having the website URL contain keywords boosts search engine rankings for those particular keywords i.e. searchengineoptimization.com would rank higher on searches for search engine optimization.
ALT tags are descriptions or labels of images. Search engines cannot tell what text is contained in an image. The ALT tag tells the search engine what the image is. These tags can also include keywords to increase their frequency in the page.
Link popularity is measured by the following three factors; number of links, link relevance, and link text. The more links you have on your site the better. If the links provided are relevant to your site the optimization benefit is greater. Relevant links can be from anyone else in the same search engine category, i.e. competition, suppliers, or sites providing information on your industry. Link text is the description of the link provided that people see to click on i.e. search engine optimization may be the link text someone sees; when they click on it the link may take them to PageRankers.com. Using keywords to describe links also provides a greater benefit. Link popularity tells search engines that your website is valuable and that it should be ranked higher.
Flashy sites with special graphics may look good, but search engines may not recognize quality content in flash website designs. Search engines have a difficult time indexing websites that use flash, framing, dynamic content, large graphics, and multimedia files, if they are able to index them at all. In these cases portal pages for optimization are highly recommended. An expensive website that has a great appearance may be useless to your business if no one can find it. A website that is optimized correctly not only is designed to rank high in search engines, but offer functional and relevant content for converting web traffic to revenue.
The design of the website should allow the site to load fast. The site should be well organized and easy to navigate.
Portal pages are web pages that are specially optimized for specific keywords. These pages are used to get higher website search engine rankings. The pages are usually separate from the main website and act as a path directing traffic to the main website. Portal pages allow websites to achieve higher rankings for many competitive keywords. The pages can be tailored to specific keywords and specific search engines. Portal pages are essential for websites that contain frames, dynamic content, large graphics, or multimedia files. Because these types of pages are used mainly to draw traffic, they should not be submitted to directories.
Paid inclusion is when a search engine or directory is paid to have all or some of the pages of a website submitted directly into the search engine or directory's database. This process ensures that everything submitted to the search engine or directory will be indexed. Doing this gives you more control over how the submissions are categorized and indexed. This gives you the ability to generate more traffic immediately by allowing you to more quickly match searches. It also eliminates the time that it would take for a search engine's spiders to index your site out of the over three and half billion estimated pages on the web. Paid inclusion is important for sites that use framing, dynamic content, large graphics, and multimedia files.
It is crucial to analyze the competition for particular keywords. SEO experts use many methods to analyze keyword and website competition. The HTML title, Meta tags, and keyword usage will be analyzed. There are techniques that can be used to make a search engine index and rank a different page. If a page ranks high there may be many reasons. SEO experts may use different methods to determine why web pages have a certain ranking. For example; Google has a feature that stores web pages indexed by their spider.
About SEO
It is a typical problem... You spent a lot of money on a web site but you are not generating the traffic or sales that you expected. The reason for this could be simple; people may not be able to find your site, or your site is not converting traffic to sales. If you have not addressed an e-marketing strategy that includes search engine optimization it is probably impossible for people to find your website.
Every day millions of people use search engines to find what they are looking for. Do they find you or your competitors? If you are not in the top 50 results, you do not exist. If you are not in the top 30, you are losing business. Search Engine ranking builds the freeway to your web site.
SEO Services
PageRankers offers a variety of Search Engine Optimization packages to fit any business or organization's needs. PageRankers also offers a variety of partner organization discounts. Belong to an organization? Contact them to get a promotional code for discounted services, and enter your promotional code here. If your organization does not have an existing agreement with PageRankers to have a PageRankers.com representative contact you about the benefits and organization promotional services our agreements can provide.
Search engine optimization
Mid level SEO is for the business that is transitioning from in-house or no previous SEO activities, to SEO strategies and services provided by experts who are up to date on current SEO practices, and perform SEO services for a wide range of clients.
High Level SEO Packages
High level SEO is for the business that wants to increase web based revenue or increase their search engine placement in a highly competitive field or industry.
Advanced Level SEO Packages
Advanced level SEO is for the business that wants to own the market in a highly competitive field or industry on the Internet.
Client Results
Want proof of our results? Call us and we will give you a Google tour of our clients through searches! 248.298.0202.
Case Studies
Portal Page Case Study (PDF)Traffic Generation Case Study (PDF)
Client Testimonials
"While I was hesitant in the beginning to spend the money that it would take to optimize our website, I am very happy with the results of the process. The first day our site was submitted to search engines I waited patiently for some results. After only a few days, we were once again toward the top of search engine rankings.
I cannot say enough about PageRankers' design and account management team. They made the process of updating our look very positive and the staff was always professional, creative, and honest."
NOMC Euro-Pēds Marketing Manager
Our Clients:
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Automotive | Automotive | Automotive |
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Staffing | Chamber of Commerce | Market Research |
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Physicians | Travel Maps | Attorneys |
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Jewellers | Attorneys | Architecture |
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Hospitals |
SEO Process, Search Engine Optimization Process
A step by step guide to complete Search Engine Optimization (SEO) Process
SEO has been tricky these days and search engines keep refining their policies and systems. But on the same time, gurus of the industry are always there to trick with search engines. This very interesting phenomenon but will keep going till the last human being exists in this world.The SEO Process basically involves two kinds of factors.
- Onsite factors
- Off-site factors
The SEO Process starts with making a checklist and then based on your observations, suggesting and implementing the expert methodologies. There is no hard and fast rule to envisage such methodologies and they vary case to case and the process of SEO can also very in specific cases.
Why and What of SEO
Once you have your website up and running you may wonder how to bring traffic to it. Most people start promoting their websites at their own by blogging, directory submissions or paid listing in search engines. And after spending lot of time and money, their website do not appear in search engine rankings. According the available statistics, 85% of users come to your website through search engines, hence gaining top ranking in SERPs (Search Engine Result Pages) is very crucial to get unending traffic to your website. Search Engine Optimization is a process to make your web pages search engine friendly, implementing the meta tags and keywords, content optimization and finally working on link building to gain quality links. A website can prove a most reliable and highly profitable venture if promoted and marketed in a professional way. Website is your organization's face to your online customers, hence website promotion and gaining top ranking in various search engines like Google, Yahoo, MSN, Altavista, Lycos etc. is very essential and important step.
But for SEO to be really effective, it needs to be handled by web professionals with specialized knowledge of web promotion and who has sound knowledge and understanding of search engine algorithms. Achieving top ranking in various search engines requires great deal of specialized knowledge in the field where things are constantly in changing. If you don't have the time to spend or complete knowledge of the SEO process, you can outsource the search engine optimization campaign to us to get your website top position.
Though, Soft Solutions cannot, nor can anyone else guarantee you that you will be a #1 ranking on Google, Yahoo, AOL, or any other major search engines. However, if one follows the guidelines of search engines, top ranking is achievable. It is not something impossible, sometimes it may take more time to see results but most of the times, ethical seo campaign yields good results.
Soft Solutions offer following search engine optimization services for your website in order to get it optimized and ranks higher :-
On Page Optimization: Your website may be very well designed having attractive flash or pics, it might be very impressive to the users but there are chances that it might not be seo friendly website. Implementing Meta tags, keywords within the content, Image optimization is the first and foremost step to be taken towards search engine optimization.
Link Popularity/Building Services: To get high rank position with the search engines and more traffic to your website, it is essential to work out a focused link building strategy to establish link popularity on the web. Higher the quality of incoming links better your search engine rankings and internet visibility. We offer the following manual link building programs to assist you with your website promotion program:
- Directory Submission
- Article Submission
- Reciprocal Link Building
Manual Directory Submission
Directory Submission is one of the best method to get quality one way links to your website.
See our Directory Submission Plans
Major Benefits of Directory Submission :
It increases your website's link popularity.Links are permanent and one way.
We submit your website to seo friendly web directories only.
We manually submit your website to web directories. We do not use any automated software or script for directory submission.
We submit using various anchor text.
Your site will be submitted to the most appropriate category in the web directory.
Article Writing Service
Don't have time to write article? Leave this task to our expert authors. We have quality writers that can write articles on any topic of your choice for your website.
Article Submission Service
Article Submission is one of the best methods of gaining quality one-way incoming links to your website and has become a part and parcel of search engine optimization (SEO) process. You write the quality articles and we take care of its distribution. We can submit your article to around 750 best article directories which would give good quality back links to your website with the anchor text of your choice. Your articles will be published in all of the best publishing resources which allows the distribution of your article along with the embedded links to your website. We submit your article only to those article directories which are having a mini. PR2.
See our Article Submission Plans
See our Article Submission Plans
Reciprocal Link Development
With thousands of sites out there, it takes time and efforts to choose websites to exchange links that are relevant to the subject of your website to maintain the interest level of your visitors. They all require a lot of effort and time! The process of scouring the web looking for suitable websites, contacting the webmasters and agreeing reciprocal links, updating the links pages and monitoring the link exchange is time consuming and laborious. We find relevant theme based websites to get reciprocal links and get your links placed on them. You also need to give them a link back for those websites on your website. We build relevant text links using anchor text containing your top keywords.1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
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